Ever Heard of Adult Coloring Books?
Medical experts, including those from renowned institutions such as the Mayo Clinic, have emphasized the positive impact of adult coloring books on stress reduction. If your business provides relaxation services, such as in salons and spas, creating custom coloring books and working with a book fulfillment company for distribution could be a unique and valuable addition. Novel products offered to customers as gifts are often well received. They are an excellent marketing opportunity and help you build goodwill and brand visibility—for a surprisingly affordable price. If you print in quantity, they are even cheaper.
Coloring books can serve as a means of leisure for your clients and function as a branding tool for your business. Adult coloring books are characterized by intricate, serene, and meditative designs, distinguishing themselves from children's versions. This growing trend presents an exciting opportunity for businesses to connect with their clientele creatively and soothingly. Moreover, this surge in popularity has opened new revenue streams through the creation and sale of adult coloring books. Making them available for purchase or giving them away as thank-you gifts are both good options.
Consider practical aspects like using spiral bindings or perforated pages to enhance the user experience when developing your coloring book. You may also want to feature imagery related to your products or services to engage your customers further. Many adults enjoy themed coloring books that touch upon interesting topics or locations, offering an escape from everyday stressors. It's also interesting to consider developing a series with a chapter-like format that takes people on a journey as they color. Not every client will do it, but you can be sure that those who do will find enjoyment and satisfaction.
Whether to unwind, envision a dream getaway, or reminisce about past travels, adult coloring books provide a delightful, stress-relieving experience. The versatility and appeal of these books make them a valuable asset for businesses seeking to engage with their customers uniquely and meaningfully. One possibility is to include scenes for coloring that relate to your products and services. It's a fun and subtle way to deliver your marketing message in a pleasurable format. It's always best to go for the soft sell technique with indirect marketing rather than going for your customers head-on with a pushy message.